Author Archives: Craig

For future reference

I’m not reading the whole article yet, but some Torchwood writers (including the actor who played Mickey the idiot) attended Comic-Con this year and talked about stuff, including (according to Whedonesque) what would happen if Captain Jack met Captain Reynolds.
Two items I did note: Torchwood starts this weekend on BBC America, and Russell Davies was not mentioned among the first set of named SDCC attendees.
I’ll read the whole article after I’ve seen some Torchwood.

Innocents Aboard Review

Innocents Aboard, Wolfe. Yes. It’s Gene Wolfe, which is enough reason to read it. As with all collections of stories I’ve ever read, the quality is variable, but it’s all Wolfe. The best writer I personally know once said something like “Gene Wolfe scares me.” What I would mean if I were to say that is that much of the time, I’m sure he’s doing things that I’m not even aware of. Fortunately, comprehension is not a prerequisite for appreciation.

The Companions and The Margarets Review

The Companions and The Margarets, Tepper. Yes. I read these two books in rapid succession, the first Tepper I had read in a long time, and there’s a reassuring consistency to her preaching. Since I am largely the choir, it doesn’t grate as much as it might, and her writing is solid enough. I was interested to note that her craft is not entirely without seam, though the primary reason I first noted the most memorable seam was that she hung a lamp on it (and a somewhat humorous lamp, at that; due credit), and exposition is always tricky. I have opted to combine the reviews, because I have trouble keeping the books separate in my head. I was thinking maybe I’d say something like, “If you only want to read one, then choose—” but, really, I expect if you enjoy Tepper, you’ll enjoy both. If you don’t, you won’t enjoy either.

Advertising works, dammit

Per the Motley Fool:

Sonic stands apart from peers McDonald’s, Wendy’s, and Yum! Brands for its aggressive use of national TV advertising, introducing its concept to locales that have yet to see one of its signature drive-ins.

The result? Anticipation. Says Hudson: “Our average unit volume in these newer drive-ins, in these newer states, [where] we’ve had several years of national advertising … are averaging over $2 million in sales.”