Finally right there, in black and white, how American International Pictures developed a film:

“We do our planning backwards: Get what sounds like a title that will arouse interest [Think: “Dragstrip Girl” and “Night of the Blood Beast”], then a monster or gimmick; then figure what our advertising is going to consist of.

“Then we bring in a writer to provide a script to fit the title and concept.

“Now we bring in the producer–though he may have been in during the writing of the script earlier. Four of our producers are also writers and one, [Roger] Corman is also a director.”