After Jane pointed her readers at the Jack Benny program scripts on tobaccodocuments.org, I did some browsing. Of many many alarming items, one is a letter from William Randolph Hearst complaining about tobacco companies advertising cigarettes in the comics section of the paper. The tobacco guys assure him that they are advertisting to adults. Who read the funnies.
Also, there was a cigarette brand called “Spud”!