I got bored before finishing the article, but there could be some interesting findings in research showing that fooling your body by feeding it sweet things with no calories might make you prone to over-eat. Regardless, the most stunning breakthrough is pretty early in the piece: "Based on the research, Davidson and Swithers suggest paying more attention to calories consumed and engaging in regular exercise to battle the bulge."
What? Exercise and monitor caloric intake? Such radicals.