More people need blogs

Instead of forwarding that joke to all your friends, do as The Collective does: post it on your blog.
The disadvantage of this is that you can check your blog’s server logs and find out that almost nobody is reading your brilliant content. The advantage is that your friends might start actually reading the mail you send them.
FP does thank our loyal readership; we’d still be doing it just for us, but we’re happy that a few other people out there find it worth their time to stop by once in a while.